Glasgow 2026 is seeking an experienced and commercially-driven Master Licensee (ML) to lead the end-to-end delivery of our Licensing and Merchandise programme — designed to build brand awareness, engage fans, and generate revenue through the sale of official Glasgow 2026 products.

The appointed ML will be granted the rights to produce, manufacture, and sell Official Licensed Products and may also appoint sub-licensees to support delivery. Merchandise will be sold via exclusive, official Games-branded stores and across approved distribution channels.

Key responsibilities include:

  • Developing and delivering a diverse, high-quality merchandise range

  • Managing licensed product production and approvals

  • Operating physical and/or digital retail outlets for official Games merchandise

  • Driving fan engagement and brand visibility through merchandise

The Master Licensee will play a pivotal role in the success of Glasgow 2026, so we’re looking for a partner with proven expertise — and a genuine passion for being part of an unforgettable Games here in Glasgow.

Download the Expression of Interest Document to learn more about becoming our Master Licensee and to understand the tender process.

Download the Expression of Interest

If you have any questions, please get in touch with the team at procurement@glasgow2026.com.