Help Power the Heart of Glasgow 2026

From 23 July – 2 August 2026, Glasgow will once again host the Commonwealth Games — an 11-day celebration of world-class sport, community pride and unforgettable moments. But this time, it’s a little different.

Built on bold ambition and powered by the people who make Glasgow brilliant, the Games are back with a fresh, forward-thinking model. One that brings fans closer to the action than ever before — and puts data, storytelling and digital connection at the core of every moment.

Join Us in Creating a Connected Commonwealth

We’re now inviting proposals from CRM Strategy and Delivery Partners to help us turn excitement into engagement — from volunteer sign-ups to ticket sales, merchandise campaigns and beyond.

The role? To define and deliver a standout CRM approach that supports our campaigns, enhances the fan journey and unlocks meaningful insights across our data ecosystem.

This opportunity is for a high-performing agency with a proven track record in integrated CRM delivery, omni-channel marketing campaigns and data-led engagement strategies.

What You’ll Help Us Do:

  • Launch high-impact campaigns for volunteering, ticketing and merchandise

  • Create segmented CRM journeys that excite and convert

  • Integrate seamlessly with Dotdigital and Commonwealth Sport systems

  • Deliver reporting dashboards and insight for Glasgow 2026 and partners

  • Shape a strategy that’s smart, scalable and brilliantly effective

A detailed scope of work, deliverables and evaluation criteria can be found in the full RFP.

📄 Download the EOI Document

Submission Details

🕔 Deadline: 4 June 2025, 12:00 noon BST
📬 Submit to: procurement@glasgow2026.com
📧 Questions? Contact Michelle Budd, Senior Procurement Manager

An Altogether Brilliant Opportunity

This is your chance to help deliver a smarter, more connected Games — one that captures the spirit of Glasgow and sets the tone for the future of Commonwealth Sport.

We can’t wait to see what you bring to the table.